Author Topic: 1960 Fisher Catalog is Here  (Read 1918 times)

Pat L

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1960 Fisher Catalog is Here
« on: September 26, 2015, 01:38:43 PM »
Hi all,
This is a post that I'm quite proud of. As far as I know this is not available anywhere else on the net. I found this catalog with the Fisher Ambassador III console I picked up in Chicago yesterday. I spent a few hours this morning scanning it, doing some digital retouching, and turning it into a beautiful pdf. It is sized at 300 dpi so that it can be easily printed.


The catalog is a beautiful full line brochure that covered all the models for 1960. With the catalog I found a separate page on the Statesman model and the October 1959 price list which I have also included with the pdf.


This is one of the primary reasons I created this board, to share unique and interesting information like this, enjoy. The file is available in the Download Center.
Pat

Larry H

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Re: 1960 Fisher Catalog is Here
« Reply #1 on: September 26, 2015, 02:00:15 PM »
Beautiful catalog.  I love the President modern.
--Larry

walyfd

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Re: 1960 Fisher Catalog is Here
« Reply #2 on: September 26, 2015, 02:19:40 PM »
I have the '61 brochure I should scan as well. 

Harbourmaster

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Re: 1960 Fisher Catalog is Here
« Reply #3 on: September 28, 2015, 01:38:48 PM »
Awesome addition to the site Pat!!
-- Aloha, Ken

No Console Left Behind!

Pat L

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Re: 1960 Fisher Catalog is Here
« Reply #4 on: September 28, 2015, 02:01:44 PM »
Awesome addition to the site Pat!!

Thank you very much Ken. I expect lots of new material to be added to the site over the next few months. A number of individuals have informed me of new documentation they have found.

walyfd

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Re: 1960 Fisher Catalog is Here
« Reply #5 on: September 28, 2015, 06:06:52 PM »
The catalog is great and more technical than the '61 version.  Avery liked to change things through the model year, usually by changing the amp or speakers, so its not uncommon for the catalog to not match up with your particular console.  I'm surprised there's only one photo (modern) of the Executive.

Once old car season is over, I'll add the '61 catalog.

doslefties

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Re: 1960 Fisher Catalog is Here
« Reply #6 on: September 30, 2015, 09:35:14 PM »
Some serious sticker shock! Huge prices.
Keep Spinnin', Kyle

walyfd

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Re: 1960 Fisher Catalog is Here
« Reply #7 on: October 01, 2015, 04:37:04 AM »
Certainly not cheap.  A stand-alone receiver cost as much or more than most consoles of the day.

TheRed1

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Re: 1960 Fisher Catalog is Here
« Reply #8 on: October 01, 2015, 03:27:55 PM »
Fisher's flagship President model consoles consistently sold for about the equivalent of $20-21K in today's dollars from 1956 through 1966.  Then inflation began to take a toll heading into the 70s.  By 1972 the 4-channel President 4 had an MSRP of $3,500 but, with inflation, that was still only the equivalent of about $20K.

Fisher's flagship model previous to the President was the Custom Sixty/Ambassador - available 1951 through 1956.  As a mono console its inflation adjusted price was approximately half that of the President with an adjusted range from a low of $9.3K in 1953 to a high of $13.2K in Dec. 1950.

The earliest Fishers from the late 40s could be mind-bogglingly expensive with prices ranging up to $5K in 1947 dollars.  That would be about $49.4K in today's comparatively worthless currency.  A more typical Fisher Georgian from the same year with the Expander and Noise Suppressor options would still retail at $1,419 - the equivalent of about $14K these days.  Most of the hideously expensive early Fisher were probably installed in very high-end cabinets like the Altman-Fishers sold at B. Altman's stores.  Fisher certainly tapped into the pent up demand for high quality radio-phonographs after the war once price controls were lifted by the OPA in late 1946.

By comparison Fisher's pre-war radio-phonographs - sold under the Philharmonic name - were relatively inexpensive with a '38 Futura wide-band TRF AM model selling at $294 (~$5K, inflation adjusted) and the '39 Linear Standard topping out at $505 (~$8.7K adjusted).  Even the world-beater Electra model from '41 with the optional GE JFM-90 FM receiver was only $453 (~$7.7K adjusted).

It wasn't until the 29-tube Imperial model with the new Garrard RC-100 turntable came out in late 1941 - just in time for Pearl Harbor - that prices really started heading for the stratosphere.  Of course, most of those Garrard turn-over turntables ended up at the bottom of the Atlantic courtesy Admiral Dönitz. A few did make it to our shores and into Philharmonic Imperials which sold for $1,047 (~$15.3K, adjusted) mostly in 1942.   

Tubeglow

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Re: 1960 Fisher Catalog is Here
« Reply #9 on: October 21, 2015, 11:47:07 PM »
Great Fisher catalog! Thanks for posting it  :D